STAR Plus has consolidated its position as the nation’s most watched channel, according to latest figures out this week.
The latest TAM ratings data (week ended 5th April) show STAR Plus at 361 GRPs, well ahead of ZEE TV, which is at 232 GRPs.
This is a huge gain by STAR Plus, particularly if you take into account the fact that in the week ended 16th February, ZEE TV had narrowed the gap to as little as 4 GRPS (STAR Plus 291, ZEE TV 287).
ZEE TV could not hold on to the momentum it had built up though and in the weeks that followed, STAR Plus steadily built up its lead. Even with the grand finale of ‘Sa Re Ga Ma Pa Li’l Champs’ (on 1st March) fetching 6.73 TRPs, it was not enough for ZEE TV to bridge the widening gap.
Whilst ZEE TV’s shows ‘Dulhann’, ‘Betiyan’ and ‘Maayka’ have been performing well, its new reality show ‘Rock-n-Roll Family’ has proved less popular than ‘Sa Re Ga Ma Pa’ in the same slot. Average ratings of around 4 TRPs has proved a dampener for ZEE TV.
In weeks to come, STAR Plus will be stregnthening its output further with the re-introduction of Smriti Irani in ‘Kyunki’ and the launch of Shah Rukh Khan’s gameshow ‘Kya Aap Paanchvi Pass Se Tez Hain?’.
Sony TV back in Top 3!
After a shoddy start to the year, Sony Entertainment Television Asia is back in the wreckening by toppling NDTV Imagine from the number three slot in India.
In the week ended 5th April, Sony TV with 88 GRPs is just ahead of NDTV Imagine, which has pocketed 82 GRPs. On the back of reality shows, events (Filmfare awards) and a blockbuster film (Chak De India) Set managed to up its GRP to 110 in the week ended 1st March but in the subsequent week it slipped again.
Sony TV too is launching some big shows including the Salman Khan presented ‘Power of 10’ and the Indian Premier League cricket, which it is showing in India.
And the rest…
4. NDTV Imagine & 9X
5. Sahara One (70 GRPs)
6. STAR One (66 GRPs)
7. STAR Utsav (40 GRPs)
8. Sony SAB (32 GRPs)
9. ZEE Next (9 GRPs)