Star Plus has confirmed that it will be sponsoring the ‘TV Soap of the Year’ category at this year۪s TRIC Awards 2012 (Television and Radio Industries Club) which is one of the most anticipated award ceremonies on the UK TV and Radio calendar.

The battle is on with ‘Coronation Street’ taking on the might of ‘EastEnders’ and ‘Emmerdale’ – all three soaps vying for the title of ‘TRIC TV Soap of the Year 2012’.

The countdown has started for this year۪s Awards ceremony, which will take place on Tuesday 13th March at The Grosvenor House, Park Lane, London.

Yeshpal Sharma, Vice President, Star UK & Europe commented, “We۪re proud to be sponsoring this year۪s TV Soap of the year category at this year۪s TRIC awards. We wish all the nominees success.”