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Star Plus to extend all fictions to seven days

'Siya Ke Ram' on Star Plus
‘Siya Ke Ram’ on Star Plus

After experimenting the 17:00 – 20:00 fiction band to seven days a week, Star Plus has reportedly decided to roll the other slots over the whole week.

According to Indian Television, the change, which comes into effect this month, will see ‘Siya Ke Ram’ (20:00), ‘Silsila Pyaar Ka’ (20:30), ‘Diya Aur Baati Hum’ (21:00), Tamanna (21:30), ‘Dahleez’ (22:00) and ‘Yeh Rishta Kya Kehlata Hai (22:30) air everyday in the UK (including India at its own respective time slots).

The 17:00 – 20:00 band has also worked a treat for broadcaster thusfar. Apparently, the channel has put off the launch of ‘Nach Baliye 8’ for two months to give its fictions an extra push after witnessing a huge surge in viewership recently.

In the UK, Urdu fiction ‘Mera Naam Yousuf Hai’, which has been broadcasting in the 22:00 – 23:00 slot, is expected to move to 23:00.