Star Plus UK will be broadcasting its first Pakistani drama next month, BizAsia can exclusively confirm.
The show, which has been acquired from A Plus in Pakistan is called ‘Mera Naam Yousuf Hai’. It is said to be loosely based on the story of Yusuf and Zulaikha by Jami in his book Haft Awrang.
The show stars Imran Abbas, Maya Ali, Waseem Abbas and Hina Bayat.
‘Mera Naam Yousuf Hai’ was aired in Pakistan earlier this year and did well in the ratings.
This is the first time Star Plus UK will broadcast a Pakistani drama to capture audiences that may have defected to the growing number of Pakistani channels. Previously, Colors, Rishtey and ZEE TV have all broadcast Pakistani shows and have done well.
‘Mera Naam Yousuf Hai’ launches on Sunday 18th October at 21:30. It will air weekly.