Star Plus will be broadcasting a special 90-minute programme to coincide with the release of this season’s action packed movie ‘Kick’.
The blockbuster movie, which releases this weekend, stars Salman Khan, Jacqueline Fernandes and Nargis Fakhri. The show called ‘Kick Start’ will see the stars entertain viewers with their performances on stage. The special programming will also include actors Varun Dhawan, Aditya Roy Kapoor and Arjun Kapoor along with Mika and Himesh Reshammiya adding in to the entertainment quotient.
Announcing this unique initiative, Hemal Jhaveri, Executive Vice President, Star Gold, said, Movie associations in the past have always taken place during a TV premiere, much after the theatrical release. This unique association with KICK helps us build engagement with special content around the movie much earlier on. While this definitely drives viewership, it also provides a promotion platform for the movie release resulting in a win-win for everyone.”
Star TV acquired the rights of ‘Kick’ earlier this year, along with a number of many other Khan movies.
‘Kick Start’ will broadcast on Sunday 27th July at 20:00 on Star Plus (UK/Europe).