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Star Plus reverts back to Monday to Friday format for weekday fictions

Just a couple of weeks after implementing a six-day strategy for its weekday fictions, Star Plus has reverted back to the Monday to Friday format, due to the current coronavirus crisis.

With immediate effect, Star Plus’ shows will revert back to Monday to Friday, which means the channel’s Saturday night schedule will be filled up with events, films and repeat shows.

Due to filming of film, TV and digital shows grinding to a halt in India this week, a number of shows will be impacted due to the lack of banked episodes. Reverting back to its five-day strategy, will help the channel stay a little ahead of its bank. However, not for long. Depending on how long the ban remains in place, channels including Star Plus may have no choice but to repeat episodes to fill up its primetime schedule.

Keep it with BizAsiaLive.com for more.