Star Plus reinforces brand promise with campaign

Riding high on the success of its refreshed brand promise of ‘Rishta Wahi Soch Nayi’, launched last year, Star Plus, Star�۪s flagship brand, enters the first quarter of 2011 with newer aspirations and renewed commitment to create meaningful entertainment for its viewers.

As a channel that celebrates the family with the woman at its core, Star Plus dedicates its success to every woman who is bringing about the ‘Nayi Soch’ in her life, in the lives of her family members and society.

To give this unsung hero her due, Star Plus reinforces its brand promise through ‘Ode to the Woman’, an extension of ‘Rishta Wahi Soch Nayi’ with woman at the helm.

To take this expression to the millions of viewers globally, Star Plus unveils the Star Plus Anthem highlighting the different facets of a woman. This anthem is conceptualized by creative minds such as Piyush Pandey and ace-director-Vishal Bharadwaj.

This campaign thought of ‘Ode to the woman’ will be brought to life through an exciting new content line up. In the first of among many shows celebrating this woman, Star Plus brings ‘Wife Bina Life’- a show that pays a tribute to the woman who turns our house into a home. Her role as a homemaker with 24×7 duties and no salary or holidays is seldom acknowledged.

Along with this, Star Plus brings slew of exciting shows on ‘Pyaar Mein Twist’ and ‘Love you Zindagi’ completing the much required weekend entertainment for its viewers.

Along with the weekend line-up, Star Plus brings ‘Maayke Se Bandhi…Dor’. This is a story of Avni, who chooses to continue supporting her parents financially even after her marriage. Avni leads a change with ‘Dor’.