STAR TV Network has struck a huge deal to promote its STAR Plus channel at the Sky Festival, in Manchester, in August.
The news comes only days after STAR had been dropped by Clarion Events from this year’s NEC Mela, paving way for rival ZEE to step in as media partners for the November event.
STAR is only one of twenty five UK broadcasters being associated with the first ever Sky Festival. It aims to enthral and entertain people of all ages and interests with a massive range of activities in and around Manchester’s most famous landmarks.
STAR will bring the network�۪s flagship entertainment channel STAR Plus to life at their event on 11th and 12th August at The Bridgewater Hall in Manchester. The free event will celebrate what STAR Plus is all about, award winning and stimulating programming. STAR Plus, was invited by Sky, to celebrate the best of South Asian culture and entertainment in the UK.
Nick Thind, from STAR UK said, ���The Sky Festival is a fantastic opportunity for STAR Plus to reach out to the city of Manchester. Our free event, will celebrate and showcase what STAR Plus is all about – award winning content. We are also excited to be amongst the UK�۪s biggest TV channels, and to be selected to represent South Asian entertainment.
Dawn Airey, Sky’s Managing Director of Sky Networks and Channels said, “The Sky Festival will bring Sky’s passion for the very best in entertainment to one of the greatest cities in Europe. We want this unique event to give something back to our customers and to give everyone an opportunity to enjoy unique experiences from some of the biggest names in TV.
“The Sky Festival will be massively entertaining and offer a huge range of opportunities to get close-up and interactive with some of the UK’s best loved television channels. Manchester’s thoroughly deserved reputation as a vibrant, passionate and culturally stimulating city makes it the perfect partner for the inaugural Sky Festival.”
The Rupert Murdoch owned channels STAR Plus and STAR News joined Sky’s monthly Family Pack in 2004. STAR has performed exceptionally well since then and plans to add further channels to its existing two later this year.