STAR Plus is taking its fight against with ZEE TV quite literally with the launch of action-packed mythological series ‘Mahabharata’.

STAR Plus GM and EVP Keertan Adyanthaya says, “For STAR Plus, this is an opportunity to enrich the lives of our viewers with the power of wisdom contained in the eternal message of the Mahabharata and the sacred Bhagvad Gita.”

Explaining that his team has been working on the project for more than a year, Bedi avers, “The Mahabharata has been told and retold over the centuries. I strongly believe in retelling stories and this is not because there is a famine of ideas. I believe that good stories need to be brought to audiences that are separated from the originals because the original was in a different time zone, a different language or a different milieu.”

The show will be produced by Bobby Bedi۪s Kaleidoscope Entertainment and directed by Chandraprakash Dwivedi of Chanakya fame.

STAR Plus’ rival channel 9X is also recreating the ‘Mahabharat’ epic, while NDTV Imagine recently launched ‘Ramayan’, which is performing well.