Star TV has confirmed to BizAsia that Star One will be rebranding to Star Life Ok in the UK on Monday (28th May).
The change comes five months after Star One was phased out in India and relaunched as Life Ok. Even though the change was implemented in the UK on the same day, the on-air branding and graphics showed Star One due to legalties.
Viewers will not see any programming changes in regards to the branding, it will be mainly the graphics and the exit of Star One.
Also, unlike Life Ok India – the channel in the UK will be known as Star Life Ok – with the ‘Star’ prefix (as shown in our images above). In India, the channel has no ‘Star’ branding and is available as just another Star TV channel.
From Monday, the channel will also be BARB registered, which means it will have its viewership officially measured by the independent body. Other Star channels like Star Plus and Star Gold are market leaders in their genres, according to official BARB data. The channel’s local sales will be handled by external media agency, World Media Connect.