Star One is dabbling with a unique idea by extending the run of its weekday soaps to Saturdays as well.
From Monday 15th November, Star One’s 20:00 – 22:30 block of programming, currently being aired Monday through to Friday, will also be shown on Saturday evenings.
The programmes finalised to air six times per week will be ‘Yeh Ishq Haaye’, followed by ‘Pyaar Kii Ye Ek Kahaani’ at 20:30, then ‘Mile Jab Hum Tum’ (to be replaced the following week with ‘Dhoond Legi Manzil Hamein’ at 21:00. ‘Geet’ and ‘Odhni’ will air at 21:30 and 22:00 respectively.
General Hindi entertainment channels tend to stick to soaps during the week with light entertainment and/or reality TV shows at the weekend. It remains to be seen how this new change gels with viewers.