TAR News has come up trumps by retaining the numero uno position in India amongst all news channels in the Hindi speak markets.
According to TAM data for Week 40m STAR News had a 22% average market share. In the top ten news genre programmes, STAR News dominated with nine out of ten shows in the chart. The dominance continues to the list of the top twenty shows, where STAR News has 16.
The last quarter has seen STAR News overtake Aaj Tak on numerous occasions. The channel has also grown in reach which has increased 17% from its reach at the start of the year.
STAR News is on the upswing on the back of its impressive programming, while maintaining the trend on the basis of its consistent impact-based reporting.
In the UK, STAR News was the first Hindi speaking news broadcaster to launch, followed by NDTV 24×7 (English) and recently joined by Aaj Tak.