STAR News strengthens breakfast band


STAR News has revamped its breakfast time programming with the addition of a new show. From today, the channel has shifted its existing breakfast show STAR Savera to a new time-8am (02:30 GMT), previously 6am (00:30 GMT). Preceding this show will be a new programme called Pehli Khabar, which will expand the breakfast time slot. The new show will start at 05:00 (23:30 GMT) daily. STAR News has designed the wake-up news keeping in mind that its audience will receive fresh slice of news. Pehli Khabar will provide news from across the world and also provide a first glimpse of all the events and happenings that unfolded the night before. The new arrangement has been designed, at least in part, to broaden the morning news band scope with general news stories that appeal the audience. STAR Savera will look forward at the day ahead and delve into the news focussing on people, sports, crime, politics, civic life and the general buzz. Star News CEO Uday Shankar says “We felt that starting a fresh broadcast at 6.00am was too late since most alive & health conscious urban Indians are up and about much before. Pehli Khabar is an attempt to connect them with their world just as their day begins. The shift in programming scheduling is in line with the evolving news consumption habits of viewers” He further added that there has been a ��need gap that existed�۪, which prompted the network to initiate in filling the space.

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