STAR News launches hard-hitting 9pm bulletin


STAR News is strengthening its core 9pm slot (IST) with a hard-hitting, straight talking news bulletin called ‘Satyameva Jayate’. The half-an-hour programme beginning Monday 29th May will take a definitive stance on the major news events of the day, positioning itself as the Page 1 of STAR News. ‘Satyameva Jayate – Let truth prevail’, will have an aggressive and direct approach in presenting the various layers of meaning of a particular news story and its consequent impact on the viewers’ lives- a form of newscast never seen before in the country! For the first time ever, news as reported will be put through a forensic lens by a closer look at facts and logic, to bring out a clear point of view. The bulletin will attempt to get to the core of the complex top stories by peeling off the pretense and drama, layer by layer, exploring the tensions and contradictions of a news story, to present a compelling and often divergent point of view through which people can identify their own concerns, according to a press release issued. This news bulletin will also break new ground in presentation style. The bulletin will be presented in a never seen before interactive format aided by appropriate background history, graphics, stills, strong anchor bytes, powerful visuals and opinion points to present an unabashed perspective on the truth – a perspective of a new emerging India impatient with the pace of change and corruption in public life, the release adds. Says Uday Shankar, CEO & Editor – Media Content & Communications services,which manages Star News, “With ‘Satyameva Jayate’, STAR News redefines news programming in India once again. This news bulletin will dismantle the traditional thought & stereotypes in the news business and represent the interests of citizens of a bold new, emerging India. In doing so, we will once again reaffirm our oath to our viewers.” ‘Satyameva Jayate’ will air in the UK live at 16:30 Monday to Friday.

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