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Star Network unveils new corporate logo

After unveiling a new logo for its flagship Hindi entertainment channel, Star Plus, a year ago, Star Network has revealed its new corporate logo.

The refresh coincides with Star Network’s high definition launch in India this week. Star Plus, Star Movies, Star Gold, Star World and Nat Geo, will now be also available in Asli HD (real HD). This is the first time in popular entertainment that a mass general entertainment channel like Star Plus is going HD in India.

Star claims that it�۪s the only network which offers Asli HD content that is shot in HD, recorded and edited in HD and mixed for 5.1 Dolby surround sound. It involves significant efforts by trained personnel using cutting edge technology and expertise through the entire content and production chain. Asli HD channels will bear the mark of HD on their respective channel logos.

To mark its two decades of creative leadership in India, Star presented its new corporate logo���the Hot Star, which symbolizes, the zeal to continuously innovate, create and invent for the 21st century India.

“The launch of Asli HD today is a testimony to our commitment to offer our viewers world class media experience. With Star’s massively popular entertainment channels turning HD, a high definition revolution is set to kick start in India. This is just a glimpse of a slew of exciting initiatives, we will roll out in coming months,” Star India CEO, Mr Uday Shankar said.

Mr Shankar also added, “Our new corporate logo reflects the vigor and vitality of a new India that Star has been privileged to grow with. We see this as a source of energy for the entire company to continue to fire up for the opportunities and challenges in serving and inspiring our viewers.”

Star UK will be launching in Star Plus HD and Star Gold HD later this year.