After a great collaboration between the Star Network and MEMS multicultural agency, the partnership between the two has been extended to a long term commitment.
John De Napoli, Managing Director MEMS said Star UK has been a great partner to work with over the years. Our joint strategy has seen Star emerge as not only the leadingAsian channel in the UK, but also a major force within UK television, regularly ranking within the top 5 multichannel channels, beating many other mainstream channels. We are very excited by Star UK۪s additional developments and look forward to continuing our long term partnership.
Yeshpal Sharma, Vice President Star UK & Europe said the partnership Star Network has had with MEMS has worked very well and we look forward to a long-term relationship to move the business forward. MEMS۪ contribution has extended beyond on-air to on-ground partnerships as well, and helped optimize our top-rated content. We look forward to working closely with MEMS in the future.
MEMS now the largest ethnic sales house in the UK and 5th largest UK mainstream sales house has been the main driver of ethnic media in the UK. The company has been instrumental in the growth of mainstream media awareness and investment into the ethnic market. MEMS continue to invest in the development of ethnic media through further advances in TV, online and press sales and through its continued representation of the best of ethnic media.
Star network channels are available in over 10 million UK homes. The Star network is a fully owned subsidiary of News Corporation. The channels include Star Plusand Star One, Star Gold and Star News.