Star Life Ok will be launching its new fiction ‘Baware’ in June, BizAsia can confirm.
The show produced by Sunshine Productions is a based on a love story between a singer and a theatre director cum lyricist from Lucknow. It tells the tale of two different people drawn to each other and how that changes at least one of them. ���It is a completely fresh love story with lots of surprises. It is not your regular love story that people are used to watching,� says a source close to the show.
Screen writer-lyricist Neelesh Misra of Barfi and ‘Ek Tha Tiger’ fame has conceptualized the show while Seema and Sudhir Sharma have developed it further. ���We are through with the Lucknow schedule and have started shooting in Mumbai at Filmcity,� says Sudhir Sharma.
Life OK content head Aniruddh Pathak believes that it is a very GEC friendly concept. ���Keeping in mind the channel�۪s agenda of showcasing differentiated content to audiences, we are back with a simple love story but in a different manner.�
He further adds: ���You see love stories on every show, but how to make this one different from other offerings was a task. The show is about a small town love story in a realistic zone and a strong narrative. We have got on-board Neelesh Misra who is the co-creator will act as a narrator for the show.�
‘Baware’ stars Abhishek Rawat and Vinita Joshi.
It launches on Monday 2nd June at 19:00 and 22:00 replacing ‘Kaisa Yeh Ishq Hai’ and ‘Welcome 2’.