Star Life Ok has announced the launch of its new thriller ‘2612’, which will take the weekday 21:00 – 21:30 slot from Monday 26th November.
A marketing campaign, which has been kicked off in India this week is similar to that of a public service announcement. According to Life OK general manager Ajit Thakur, “We are doing a mega marketing of the show. We are promoting it on different mediums. But we are not saying ‘come and watch the show and explosion’; what we are saying is that come and watch the show because we all can fight terror. We are not trying to do a sensational marketing for the show but making it sensitive. We are asking people to be more aware and alert.”
“With 2612, we are continuing with the journey of dealing with big social issues and also finding a solution to them. Through our new show, 2612, we are trying to bring people closer together, as one nation to fight the bigger evil. We want people to be more vigilant and most importantly, more united,” said Thakur.
‘2612’ is a story of ordinary people entrapped in a situation. It is the tale of a young, resilient Kindergarten teacher Rashmi Bhargav who finds herself at the centre of a terror plot more satanic than 26/11.