Eros International has signed a multi-film content licensing deal with STAR Network, which encompasses a selection of catalogue films from its content library, including Salman Khan’s ‘Tere Naam’ and Hrithik Roshan’s ‘Naa Tum Jaano Naa Hum’.
Sameer Rao, senior vice-president, strategic planning and commercial, STAR India, said, “It gives us immense pleasure to associate ourselves with a globally acclaimed studio of Hindi Cinema, Eros International. For us it’s a commencement of a long lasting relationship which we would like to extend with the licensing of many more blockbusters going forward.”
Pranab Kapadia, president, distribution, Eros International, said, “This is just the beginning of a great relationship between Eros and Star, which are both leading players in the Indian entertainment domain. We look forward to working together more closely. With over 50 per cent of programming content of Indian television networks being film-based, Eros expects to see significant growth in TV syndication.”
Eros International had earlier announced a syndication deal with Multi Screen Media India for 16 new films including current blockbusters from last year such as ‘Om Shanti Om’ and ‘Heyy Babyy’. The titles also include ‘Dus Kahaniyan’, ‘Sunday’, ‘Black & White’ and ‘One Two Three’.
Eros had also sold 35 library films to Sahara One for five years. The titles include ‘Hum Dil De Chuke Sanam’, ‘Devdas’, ‘Rangeela’, ‘Hum Tumhare Hain Sanam’, ‘Chachi 420’, ‘Khoobsurat’, ‘Daud’, ‘Filhaal’, ‘Hindustaani’, ‘Aur Pyaar Ho Gaya’ and ‘1947 Earth’.