Star India set to launch first Gujarati sports channel?

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Star India has been aggressive with its expansion plans in various regional markets and the media giant is now set to tap into a new market with a new sports channel.

According to industry buzz, Star India will be launching Star Sports 1 Gujarati – its first Gujarati channel in the network. Reports say that the channel has already been registered, along with its on-air imaging.

If true, Star Sports 1 Gujarati, will launch the existing plethora of channels in the bouquet including Star Sports 1 Hindi, Star Sports 1 Tamil, Star Sports 1 Telugu and Star Sports 1 Kannada. With this year’s Indian Premier League only weeks away, Star India will no doubt use these channels to broadcast matches in their respective languages.

Keep it with BizAsiaLive.com for more.

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