Star India has rolled out a national campaign with a consumer safety theme, ‘TV Entertainment Recharge Ka Safe Tareeka’.
The campaign promotes the urgent need for safety awareness, to keep families entertained while staying safe at home. Through its unique creative, it urges families to keep problems out of their homes by not stepping out – not even for their TV bill. It advises viewers to use the online facilities so that they can continue to #StayHomeStaySafe.
Gurjeev Singh Kapoor, president and head, distribution and international business, Star India, said, “Our campaign focuses on encouraging consumers to stay home and safe, remain entertained and pay TV entertainment bills online. We are leveraging the unparalleled reach of our popular GEC, Kids, Movies and Sports channels across multiple languages to spread the message, during these extremely difficult times. I would also like to take this opportunity, on behalf of Star India, to applaud the brave teams of Cable and DTH partners working on-ground, and to salute their efforts that have ensured continued services to viewers.”