Star India retains BCCI media rights after record bid
After three days of fierce bidding, Star India has outshone rivals, Sony Pictures Networks and Reliance Jio in retaining the BCCI media rights for the April 2018 – March 2023 period.
As a part of the Rs. 6138.1 crore deal, the average cost per game works out to be an astronomical Rs. 60.1 crore. The media rights include both — television and digital media rights.
“Star India is excited to continue its deep association with Team India and Team @BCCI to bring this amazing sport of Indian cricket to over a billion fans across the world” Uday Shankar pic.twitter.com/kGgh6X4WF1
— Star TV Network (@starindia) April 5, 2018
Star India will broadcast 102 men’s international matches over the next five years, compared to 96 in the previous six-year cycle. The matches will be split amongst the home seasons as following: 18 in 2018-19, 26 in 2019-20, 14 in 2020-21, 23 in 2021-22 and 21 in 2022-23. The rights will also include men’s domestic matches as well as the India women’s international matches.
The official announcement from Mr. Amitabh Choudhary, Acting Hony. Secretary of the BCCI as Star India bags BCCI India International and Domestic media rights for INR 6138.1 crore for the next five years. pic.twitter.com/nONJv9sJkP
— BCCI (@BCCI) April 5, 2018
Star India also holds the rights for the Indian Premier League and ICC cricket matches.
