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Star India renews deal with English Premier League

Star Sports rebrands in India

Star TV India has renewed its broadcast deal with the English Premier League, which will give the network access to sport for the next three seasons – up until 2019.

Star TV India will telecast Premier League matches across its Star Sports channels, as well as coverage on its digital platforms Hotstar and StarSports.com. As a part of the deal, it will broadcast more than 200 Premier League games live on Star Sports and all the 380 games live on its digital platforms.

Star India COO Sanjay Gupta said, ���Our partnership with the Premier League is in line with our strategy of promoting and building football as a priority sport in the country. England�۪s Premier League is the most successful and viewed football league in the world, with millions of fans in India. We have been broadcasting Premier League football for the last 15 years, and this renewal reaffirms our faith in the strength of the competition as the best international football property. With Premier League, Bundesliga and the Indian Super League, we continue to have a portfolio of the best of global and Indian football.�۝

Premier League executive chairman Richard Scudamore added, ���We are very pleased that Star India has again chosen to invest in our broadcasting rights. The popularity of Premier League football has increased significantly in India in recent seasons and the quality of Star’s production, and their promotion of our competition, is a major factor in that. We look forward to working with Star for at least the next three seasons to make all the best Premier League action available to our fans across the country.�۝