Star TV India is set to launch India’s first private free-to-air sports channel, Star Sports First.
Television Post reports that the channel will be available on the free-to-air DTH platform, Freedish from Thursday 20th July. The broadcaster had won two slots on Freedish, one of which will be used for Star Sports First.
This will be Star TV India’s third free-to-air channel after Star Utsav and Star Utsav Movies. There’s also plans for a fourth channel to launch.
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