As revealed first on BizAsiaLive.com earlier this year, Star India has signed a multi-year deal with Talpa Media for popular reality series ‘The Voice’ and ‘The Voice Kids’.
The show previously aired on rival, &TV and will now move to Star Plus for its third season in February 2019. Banijay Asia will produce both formats for Star Plus.
Maarten Meijs, COO of Talpa Media and managing director of Talpa Global, noted, “We believe that with Star we have found an excellent home to continue the growth of The Voice franchise, and to let it flourish to its full potential in India.”
Gaurav Banerjee, president of Hindi GECs at Star India, added, “Star Plus has always been at the forefront of bringing the best of the world content to Indian television. We love The Voice, we hope to make it immensely loved across the country and unearth awesome talent that can enthrall!”
“As a world-renowned and highly successful franchise, The Voice has huge potential to perform incredibly well in India,” added Deepak Dhar, co-founder and CEO of Banijay Asia. “We have the perfect partner in Star and are confident we can take the show to new audiences and new heights.”