Star Gold UK & Rubicon tie-up for Diwali offerings

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Blitzing through the recent packaging changes on the Sky Original Pack, Star Network continues to be the undisputed market leader in the UK’s Asian TV landscape with a weekly network reach of 1.1 million +.

As part of an interesting innovation & definitely a first of its kind, Star UK has partnered up with Rubicon around the festive period of Diwali to deliver a highly relevant & visible sponsorship campaign for the brand.

Gaurav Jandwani SVP Star Network says, “Star is pleased to partner up with Rubicon around the festive time of Diwali. The brand exposure & audience reach delivered through this sponsorship will be a testament to the Star Network’s enviable position as the UK’s leading Asian TV Network. This marks the beginning of bespoke sponsorship opportunities on Star Network that mainstream brands can benefit immensely from.”

Debarshi Pandit Head of Multicultural, Sky Media says, “We at Sky Media are passionate in making sure that our clients campaigns become culturally relevant to the UK’s 14% ethnic population of which 77% of British Asians feel that mainstream advertising has no relevance to them at all (IPA). This should be a wake-up call for marketers! Rubicon have uniquely capitalized on this opportunity to leverage dual media behavior of ethnic groups through Sky’s AdSmart addressable TV offering and a bespoke sponsorship partnership on Star Gold – UK’s destination Bollywood channel on Sky 809”.

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