Star Gold has bagged the rights for some of the biggest Bollywood movies releasing this year at the Indian box office.
As part of its huge movie deal, the broadcaster has bought big blockbusters starring Salman Khan, Ajay Devgn, Ranbir Kapoor and Hrithik Roshan in a deal worth around Rs 300-350 crore for 18 titles.
The movies include ‘Bombay Velvet’ and ‘Roy’ starring Ranbir Kapoor, Hrithik Roshan-Katrina Kaif�۪s ‘Bang Bang’, Prabhu Deva�۪s directorial venture ‘Action Jackson’, Rohit Shetty-Ajay Devgn�۪s ‘Singham 2’, Sajid Khan�۪s comedy ‘Hamshakals’ and Vidya Balan�۪s detective film ‘Bobby Jasoos’. ‘Creature’, ‘Gang of Ghosts’, ‘Traffic’, ‘Sonali Cable’, ‘O Teri’, ‘Bhaag Johnny’ and ‘Hawaa Hawaai’ are some of the other smaller films acquired.
Star Gold will premiere this year’s two big hits ‘Yaariyaan’ and ‘Jai Ho’ in the coming weeks.
���We have consistently received a phenomenal response for the big ticket premieres on our network. For 2014, we have targeted diverse content line up acquiring films across different genres. Our strategy has always been to simply offer our viewers�۪ content they want to watch, rather than what we want them to watch,� Hemal Jhaveri, executive vice president, Star Gold and Movies OK, said.