STAR TV Network has outbid rival broadcasters to become the official TV partner for this Sunday’s ‘Diwali On The Square’ event, being held in Trafalgar Square, London.

This is the second consecutive year that STAR will be associated with the event organised by the Greater London Authority.

The grand 45-minute finale on the main stage will see STAR showcase entertaining performances by some of UK’s finest South Asian talent such as Sapnay School of Dance, Sham of former Shakie and Sham, Niraj Chag and Navin Kundra. The STAR finale is scheduled for 17:30.

Yeshpal Sharma, Vice President Distribution and Advertising Sales said, “STAR is delighted to be Media Partner’s with GLA for the second year running and we look forward to a successful Diwali On The Square 2009.”

The event will be filmed and televised exclusively only on STAR Plus in November.

For the first time in the event’s history, the BBC Asian Network has been named official radio partner of ‘Diwali On The Square’. Presenters from the station will introduce acts throughout the afternoon. Last year, Club Asia was the radio partner. Previously, Sunrise Radio has also been associated with the event.

‘Diwali On The Square’ begins at 14:00 on Sunday 4th October.