STAR viewers get ready for weeks of exciting programming leading up to the momentum that are the International Indian Film Academy (IIFA), which this year take place in Dubai.

STAR Plus will be holding an IIFA Weekend, which will be held from the 14th June – 17th June. The main event takes place on Saturday 17th June at the Airport Expo.

Announcing this at a high-powered conference held at the Grand Hyatt, Mumbai, Wizcraft International Entertainment Pvt. Ltd revealed that the IIFA Weekend 2006 and the Idea IIFA Awards will be held under the patronage of HH Sheikh Ahmed bin Saeed Al Maktoum, president, Dubai Civil Aviation, chairman of the Emirates Group and chairman of the Dubai Shopping Festival and Dubai Shopping Surprises.

MSN, in conjunction with the IIFA Academy have launched a contest, which would bring winners from among the web community to the IIFA Weekend to participate in the action with the stars and discover the sights and joys of the Dubai. Voting for the Idea-IIFA Awards – Popular Categories will commence on and from 25 April and will continue till 31 May.

At the press conference, IIFA brand ambassador Amitabh Bachchan said, “The IIFA Awards have marked the beginning of a new era for recognizing and applauding the achievements of Indian Cinema. Regarded as one of the most credible award processes in India and abroad, I am proud to be associated with IIFA for the past seven years and my commitment is even more firm. I am looking forward to the celebrations in Dubai this year.”

Adds Star India EVP Marketing Ajay Vidyasagar, “It is fitting that IIFA, which celebrates the emergence of Indian Cinema on a global platform, is partnering with STAR yet again. Post the success of IIFA last year, millions of viewers across India, UAE, Pakistan, USA, UK and South East Asia who Millions of viewers across India, US, UK and South East Asia who have chosen STAR Plus to be their preferred choice of Indian entertainment, are looking forward to IIFA in Dubai. We are proud to associate with IIFA and will work together to make this year’s event a truly memorable celebration of Indian Cinema and all our viewers.”

STAR Network clinched the deal to telecast the event exclusively on its channels last year. Previously the event was shown on Sony Entertainment Television Asia.