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SRK to do live interaction with fans for ‘Raees’

SRK 8

It’s fair to say Shah Rukh Khan gets creative when it comes to promoting his films. The actor will use his knowledge of technological communication as a platform to interact with his fans for the launch of his forthcoming ‘Raees’, in different cinemas from different cities.

As Mid-Day reports, Khan will use an online in-cinema advertising platform called UFO. Talking to the media about the set up was Sanjay Gaikwad of UFO Moviez, who explained, “Shah Rukh Khan and Ritesh Sidhwani (producer) are extremely tech savvy and have always wanted something different. As a marketing team, we were keen to do som thing that hadn’t been explored.”

He went on to add, “Ritesh wanted to launch the trailer on the big screen and we developed the strategy around this brief.”

Khan announced the plans to his fans as a video link through social media, stating that the trailer launch and interaction will happen on 7th December.

Talking about Khan’s reaction when the idea was first put in place, Gaiwak expressed, “When SRK heard the idea, he was thrilled. In fact, the teaser that he has created has already gone viral.”

Looks like Khan is definitely climbing up the tech ladder.

Directed by Rahul Dholakia, ‘Raees’ is set to hit the silver screens in January.