Shah Rukh Khan has been the face of a prominent worldwide watch company for several years. The company has had multiple functions and sleek ads shot with Khan during this period. However, BizAsia has learnt that Khan may not continue as brand ambassador and instead Ranbir Kapoor may well step in.
According to India Today, the watch company is hoping to draw in a younger customer base presently and believes that Kapoor fits the bill totally.
Some years back, Kapoor had started endorsing Pepsi after Khan ended his association with the brand and the youth factor was at play then too.
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