Shah Rukh Khan has applied for his often-used initials ‘SRK’ to be trademarked, which means permission must be gained from the actor before being officially used.
According to information obtained by Times Of India, the actor has recently sent an application for a trademark on his name SRK at the Delhi office of the Trade Mark Registry. However, he has not received a final confirmation on it yet. According to the rules, once his trademark SRK is published in the Indian Trademark Journal, anybody who has an objection can file a notice within three months.
A source said, “SRK has become bigger with every project. He has taken this decision after a lot of thought. Career wise, it is a great decision to safeguard his brand.” Interestingly, the application submitted by the actor to the Trade Mark Registry (of which, Times Of India has a copy) bars several industries from using his name. For example, tobacco products, alcoholic beverages, water and even other non-alcoholic drinks can’t use the actor’s name. The same goes for fresh fruits, vegetables, salt, mustard so on and so forth.