Shah Rukh Khan has always given his best effort to his productions, going all out at both the production and marketing stages. As an interesting marketing technique, Khan will apparently be planning roadshows in the US and Canada to promote his upcoming film, Happy New Year۪, in the months of August and September.
Shah Rukh will be taking all of us from the cast of Happy New Year۪ to the streets in various cities of the US and Canada where we will be performing and interacting with fans, a member of the cast revealed to DNA India.
Directed by Farah Khan, Happy New Year۪ stars Khan alongside Abhishek Bachchan, Deepika Padukone, Boman Irani and Sonu Sood. The film is slated for a Diwali 2014 release.
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