SRK-Deepika to promote ‘Chennai Express’ in London
Rohit Shetty’s ‘Chennai Express’ is indeed one of 2013’s most awaited movies. It stars Shah Rukh Khan and Deepika Padukone who are currently on a promotional spree for the film. BizAsia can confirm that the duo, along with producer Siddharth Roy Kapur, will be in London this coming week.
Of late, international promotions have proven just as important as domestic activities and producers are sometimes encouraging of engaging with an overseas audience. Padukone’s last release ‘Yeh Jawaani Hai Deewani’ was promoted in London only by co-star Ranbir Kapoor so no doubt this time round will be something else what with the leading male and female of the movie at the British media’s peril, so to speak.
The film releases at Eid on 9th August and will see Shetty and Khan work together for the first time. No doubt Khan will ensure that the film gets an effective opening at the box office.