Digital streaming platform, Spotify has signed a global content deal with India’s leading music publishing company, T-Series.
The tie-up between the two companies will give Spotify access to T-Series huge catalogue of Indian songs including Bollywood, regional and non-film songs from its repertoire of artists. With this deal, Spotify officially makes its launch in the lucrative India market.
Talking to Variety, Paul Smith, Director, Head of International Licensing at Spotify said, “One of the ways Spotify has helped revolutionize music discovery is through its ability to connect millions of fans with the best music and artists from all over the world in a way that just wasn’t possible before streaming. Today’s deal with T-Series significantly strengthens our Indian music catalogue, bringing Bollywood to more than 200 million Spotify users worldwide. Having T-Series on Spotify is hugely significant and shows our commitment towards providing the very best music for our users.”
Chairman and Managing Director, T-Series, Bhushan Kumar added, “We are bullish about India’s most popular music company tying up with the world’s most popular music streaming service. We are confident that together we will be able to reach new markets and spread the love for Indian music far and wide.”
Neeraj Kalyan, T-Series President and Digital Head said, “Indian music lovers globally will be in for a musical treat with over 160,000 songs in several languages from the T-Series catalogue. I am sure Spotify’s expertise earned in mature markets will be helpful for the Indian streaming industry and will pave the way for a paid ecosystem in the streaming business in India.”