‘Sooryavanshi’, ’83’ & ‘Coolie No.1’ touted to release directly on digital?


With the coronavirus pandemic still causing huge problems for the film industry, filmmakers, who up until now were against a digital release may have no choice but to release directly on an OTT platform due to cinema closures.

Three huge titles ‘Sooryavanshi’ starring Akshay Kumar, ’83’ starring Ranveer Singh and ‘Coolie No.1’ starring Varun Dhawan, are now being considered for direct digital release.

CEO of Reliance Entertainment, Shibasish Sarkar told Bollywood Hungama, “We are 100% inclined to take theatrical route. However, at the same time, we don’t want to delay the release further than practically possible. That means we will not like to push release dates beyond Diwali / Christmas. So the first option is to go theatrical if cinemas open up and audiences are back.”

“If either cinema halls don’t open or corona impact increases many folds….and audiences are not coming… Or in some states theatres open and in some states they won’t….in those scenarios we will have to explore all options… Either pure SVOD (video on demand) routes. Or TVOD/PPV (pay per view) routes like what the makers of Mulan are planning. Or part theatrical/part TVOD. Or in some state/countries theatrical and some state digital… Basically we will not like to shift release date further…. and ideally look for theatrical or any other hybrid measure for the best possible release.”

Keep it with BizAsiaLive.com for more.

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