Sony Pictures Networks’ digital platform, SonyLIV will be undergoing a refresh next year, with the introduction of a slate of new original programmes in Hindi and regional languages towards the end of 2020 and start of 2021.
In an interview with IndianTelevision.com, SonyLIV’s head – original content, Saugata Mukherjee said, “By next year or so, there is a plan to re-launch SonyLIV. Our focus is to bring some of the real variety on the platform and to get to work with really interesting filmmakers and storytellers.”
He adds, “We have on board some filmmakers and some of our originals are already in production. And hopefully, we shall have enough slate to talk about by the end of this year.”
Elaborating further on the investment plans, Mukherjee added, “We are going to invest a lot on Hindi original content and step two would be to invest in Southern language content such as Tamil and Telugu. However, right now the focus is on the Hindi content and then the regional.”
SonyLIV’s rivals Hotstar, ZEE5 and Voot are already pretty active in terms of regular original content.