The 22nd Commonwealth Games held in Birmingham, UK is being live streamed on SonyLIV. The event’s opening ceremony took place in an extravagant style.
SonyLIV will live-stream the event for the fans in the Indian Sub-Continent in four languages – Hindi, English, Tamil and Telugu.
To celebrate the high-octane multi-sport event, JSW Group has been brought in as the Co-Presenting Sponsor after their fruitful partnerships across marquee sports events like the Tokyo 2020 Olympics, World Athletics Championships-Oregon 22. Additionally, Acko General Insurance and Adani have come on board as the Co-Powered by Sponsors and LIC Insurance Corp, Maruti Suzuki India Limited and Herbalife Nutrition are Associate Sponsors.
Ranjana Mangla, Head Ad Sales Revenue, SonyLIV: “This year, SonyLIV and brands together are building strategic partnerships that are unique for moments over and above key highlights, scorecard branding and milestones. For us, sports remains a mainstay for brands to leverage their marketing efforts. Followed by Birmingham 2022 Commonwealth Games & India Tour of Zimbabwe 2022, we have a robust sports calendar in the coming months clubbed with large scale entertainment impact properties like KBC Season 14 & Indian Idol Season 13. Our ad sales inventory has increased by about 50% this year and we are anticipating stronger strategic partnerships across our impact properties.”
SonyLIV is a streaming platform available in the UK but the games will not be streamed in the UK due to contractual reasons.