SonyLIV to live stream Commonwealth Games in four languages

The 22nd commonwealth games is taking place in Birmingham, UK

The 22nd Commonwealth Games held in Birmingham, UK is being live streamed on SonyLIV. The event’s opening ceremony took place in an extravagant style.

SonyLIV will live-stream the event for the fans in the Indian Sub-Continent in four languages – Hindi, English, Tamil and Telugu.

To celebrate the high-octane multi-sport event, JSW Group has been brought in as the Co-Presenting Sponsor after their fruitful partnerships across marquee sports events like the Tokyo 2020 Olympics, World Athletics Championships-Oregon 22. Additionally, Acko General Insurance and Adani have come on board as the Co-Powered by Sponsors and LIC Insurance Corp, Maruti Suzuki India Limited and Herbalife Nutrition are Associate Sponsors.

Ranjana Mangla, Head Ad Sales Revenue, SonyLIV: “This year, SonyLIV and brands together are building strategic partnerships that are unique for moments over and above key highlights, scorecard branding and milestones. For us, sports remains a mainstay for brands to leverage their marketing efforts. Followed by Birmingham 2022 Commonwealth Games & India Tour of Zimbabwe 2022, we have a robust sports calendar in the coming months clubbed with large scale entertainment impact properties like KBC Season 14 & Indian Idol Season 13. Our ad sales inventory has increased by about 50% this year and we are anticipating stronger strategic partnerships across our impact properties.”

SonyLIV is a streaming platform available in the UK but the games will not be streamed in the UK due to contractual reasons.