SonyLIV announces launch of web-series ‘The Good Vibes’
SonyLIV has announced the launch of a new web-series, ‘The Good Vibes’.
An endearing story of a couple, ‘The Good Vibes’ is a one of a kind creative collaboration between Legrand, the innovative electrical brand and SonyLIV, India’s premium OTT platform. Produced by LIQVD ASIA- a new-age communications company and Bohemian Films, the web-series brings together two brands that command a strong consumer connect with their respective offerings.
This collaboration stands out at a time when brands are finding innovative ways to tap their audience in the digital ecosystem, without being a force fit. Legrand’s creative partnership with SonyLIV and its seamless fit in storytelling without being intrusive, makes it a suitable offering. Through this association, Legrand plans to reach out to the larger captive audience of SonyLIV.
Starring the inimitable duo of Naveen Kasturia and Maanvi Gagroo, this 6-part web-series is a light-hearted story of a young couple and their encounter with societal expectations. Humorous yet heartfelt, the first episode of The Good Vibes goes live today on SonyLIV and the YouTube channel of Legrand India.
Abhishek Joshi, Head- Marketing, Subscription and Content Licensing of Digital Business, Sony Pictures Networks India said, “With increasing digital viewership, content curations from brands on OTT platforms are on a rise. We, at SonyLIV, believe in the power of strong storytelling and intend to offer something unique with each property. We are happy to associate with Legrand India and LIQVD ASIA, who share our vision of keeping content at the core of the digital ecosystem. We have tried to blend technology, brand and storytelling seamlessly in The Good Vibes and I hope our viewers enjoy it. This is a perfect example of content marketing to its fullest.”