As we revealed last week, Sony Entertainment Asia has won the TV rights to show the India versus Pakistan cricket series from next week.

International viewers have been eagerly awaiting today’s announcement for many weeks, which eventually came at a gala party hosted by sports and movies channel MAX at Mumbai’s Grand Hyatt in the early hours of Saturday morning.

According to reports, it is understood that Sony Entertainment Television Asia have paid out over $10 million to the BCCI for the international cricket telecast rights to be shown in all countries except South Asia.

The first Test begins in Mohali on 8 March. Pakistan will play three Tests in Mohali, Kolkata and Bangalore and six ODIs in Kochi, Vizag, Jamshedpur, Ahmedabad, Kanpur and Delhi.

In the UK, Sony Entertainment Television Asia have yet to announce programming details for the series. There is a possibility that the UK TV rights maybe sold off to pay-per-view channel Sentanta.

Keep it posted with Biz Asia for the very latest.

Also read: Sony poised to snap up India vs Pakistan cricket