Sony TV’s ‘Hanumaan’ goes all-out in London

Sony Entertainment Television Asia is leaving no stone unturned to promote its latest mythological show ‘Hanumaan’.

Promos of the show have recently been spotted on major digital boards on the A40 and M4 in London. Sony have started a major campaign on the digital boards that will see ‘Indian Idol Junior’, ‘P.K’ and ‘Detective Byomkesh Bakshy’ being promoted. The outdoor campaign is being supported by social media competitions for those who take a snap and retweet.

In the coming week, viewers will also see extensive promotion for the television premiere for ‘P.K’. A campaign will run for two weeks in cinema�۪s across the country, where posters have been placed in the foyer areas inside the cinemas. They have created a special competition for the public. Anyone who spots the poster in any of the participating cinema�۪s, takes a picture and uploads it to Twitter or Facebook, will be entered into a free draw to win a Sony TV, a Sony PS3 and a Sony XPERIA E3 handset. Again this campaign is being supported by social media and radio campaigns on Sunrise Radio London and Sabras Radio.