Sony TV & ZEE TV commence re-runs of ‘Jassi Jaisi Koi Nahin’ & ‘Pavitra Rishta’

Sony TV and ZEE TV are following Utsav Plus by broadcasting re-run shows to boost their weaker slots.

Utsav Plus has done incredibly well with the re-run of ‘Kyunki Saas Bhi Kabhi Bahu Thi’ in the weekday late night slot of 22:30. Now, ZEE TV, has re-launched ‘Pavitra Rishta’ is going head-to-head with two episodes per night between 22:30 and 23:30.

Similarly, Sony TV is re-starting its Indian remake of ‘Ugly Betty’ with ‘Jassi Jaisi Koi Nahin’ in the early evening slot of 17:30.

Colors has Colors Rishtey in the UK market, which it uses to re-run shows from its Viacom18 library including Colors.