The second annual British Asian Media Awards, which was co-hosted virtually with the University of Southampton, awarded those who kept the show going despite the pandemic and made a difference to our lives through timely information, non-stop entertainment, activism, and engagement to promote multiculturalism in the UK.
Sony Entertainment Television managed to take away the ‘viewership and ratings’ crown for the pandemic year by garnering the maximum viewership on the weekends. British Asian Media Awards highlighted that for the first time in the history of British South Asian broadcast, Sony Entertainment Television became the leader in terms of viewership week after week. Programmes such as ‘Kaun Banega Crorepati’ (Indian version of Who Wants to Be a Millionaire), ‘Indian Idol’ and its weekday regulars such as ‘Crime Patrol’ and ‘Mere Sai’ saw consistent viewership. The channel also managed to create history with the Kapil Sharma show as it became a primetime staple for the British Asian community. For ‘Kaun Banega Crorepti’, the original airing, as well as the repeat telecast, witnessed high viewership figures and the promo of the show with Amitabh Bachchan reciting his father’s verses were simply iconic.
Shalin Patel – VP – Europe Business Head for Business comments, “In 2020, we saw a lot of changes in viewing habits largely due to changes in television content production. Regardless of these obstacles, SONY TV network was able to adapt and even deliver viewers fresh new programming and top viewer rated shows like Kaun Banega Crorepati and Indian Idol. This year, SONY TV is going to be just as dynamic and innovative in bringing you exciting television entertainment including shows such as Story 9 Months Ki and season 4 of Super Dancer, for which virtual auditions have already begun. I would like to thank all of our business partners for their continued support during the tough transitional past year but especially thank our loyal viewers more than ever for choosing the channel throughout lockdown and social restrictions to keep them entertained. Wishing everyone a very safe 2021.”