Sony Entertainment Television has unveiled its network logo to coincide with the Hindu New Year and the ongoing celebrations for Diwali.

All the Sony TV India channels including Sony Entertainment Television Asia, MAX, SAB and PIX will form the newly branded bouquet ‘Sony Entertainment Network’.

The new logo for the Network is as below:

The new SET Network logo

The new logo for Sony Entertainment Television Asia is as below:

The new SET Asia logo

“The current channel packaging has been there since long and now our aim is to give the network an identity of its own. This identity will also be the corporate identity while each channel in the network has a clearly defined identity of its own,” said SET India COO N P Singh.

Commenting on the new corporate packaging SET India CEO Kunal Dasgupta said, “The strategic intent in doing so is to reinforce connect with our viewers by giving clear identity to each channel while communicating the strength of the network through a distinct network logo and packaging.”

“With the new network packaging we are also launching new packaging for all our channels on Diwali day. New channel packaging is in line with the kind of content they offer,” added Singh.