Sony TV UK appoints Alliance to sell airtime for Pakistan & Sri Lanka series

Sony Pictures Networks UK (MSM Asia Ltd.) have appointed Alliance Advertising and Marketing as their exclusive agency for the air time sales of the upcoming Pakistan versus Sri Lanka cricket series in the United Arab Emirates (UAE) scheduled to begin from 28th September onwards.

The tour consisting of 2 Tests, 5 ODIs and 3 T20 matches will see the teams flying to Lahore, Pakistan at the finale of the tour to play two matches there.

Shalin Patel, Vice President – Europe, Sony Pictures Networks UK said, “We are thrilled to be the UK Television broadcasters for the upcoming series. The all format tour of the Pakistan versus Sri Lanka series will ensure that there is something for every cricket enthusiast. We look forward to providing premiere sporting action with an unparalleled viewing experience to our viewers on SONY MAX and the rest of the network in the United Kingdom.”

Sajaad Shawl, Director, Alliance Advertising & Marketing added, “Alliance is delighted to partner yet again with Sony Pictures Networks UK for this cricket series and it is an honor to play a part in the revival of international cricket on Pakistani soil.”