Sony TV tweaks primetime with two new fictions

Sony Entertainment Television Asia has confirmed to BizAsia that it will be launching two new fictions in November.

The change coincides with the finale of hit gameshow ‘Kaun Banega Crorepati’ on Sunday 16th November.

Starting from Monday 10th November, new drama ‘Tum Aise Hi Rehna’ will take the 21:00 slot, followed by ‘Itna Na Karo Mujhse Pyar’ on Tuesday 18th November at 20:30. Both shows will air Monday to Friday. The recently launched ‘Hum Hai Na’ will also extend to Friday evenings from this date. ‘Adalat’ will move to just twice per week from Saturday 15th November.

‘Tum Aise Hi Rehna’ is about how life changes for a couple after marriage. The show stars Inshuk Mahajan who plays Abhimanyu Maheshwari and Shefali Sharma will be playing doctor Riya Aggarwal. ‘Itna Na Karo Mujhse Pyar’ is a mature love story produced by Ekta Kapoor and stars Pallavi Kulkarni and Ronit Roy. The show has is about a misunderstanding, which breaks Nachiket and Ragini’s marriage, after which he moves to America with three of their kids and Ragini stays back in India with two kids. What happens after this, remains to be seen.

The channel is currently on a roll to spruce up its programming and bring back viewers.

In Video: ‘Tum Aise Hi Rehna’ promo

In Video: ‘Itna Na Karo Mujhse Pyar’ promo