Sony TV to launch Amitabh Bachchan fiction ‘Yudh’

Sony Entertainment Television Asia is set to change the dynamics of Indian television with the launch of Amitabh Bachchan’s first fiction, ‘Yudh’.

The show co-produced by Endemol and Saraswati Productions is expected to launch in June and will be the channel’s big property to lure in viewers.

‘Yudh’ also stars Sarika, Tigmanshu Dhulia and Kay Kay Menon, while Bachchan will play the role of Yudhishthir, the protagonist. Anurag Kashyap is part of the team as a creative director, Shoojit Sircar has donned the director’s hat for part of the show.

Rohit Gupta, vice-president of Sony TV’s parent company Multi Screen Media, did not say much on the cost of the show but agreed “the mounting of the show is huge, given the cast and production quality”. The network is also expected to spend extensively on marketing the show, considering it has a “one-of-a-kind differentiated content”.

Talking to Business Standard, Gupta said, “We have 20 hours of content and we are still figuring out how to slot it. But we are confident of the eyeballs the show will get. Also, since it is a finite show, we can pack a punch in each episode. We aim to end each episode on a high note to keep the viewers intrigued. Advertisers have realised the potential of the show and the value it will bring.”

Yudh’s storyline follows the different relationships that Yudhishthir, played by Bachchan, shares with various people in his life. While it is a family drama, there are realistic undertones in the storytelling.

Bachchan will continue to host ‘Kaun Banega Crorepati’, which hits Sony TV in August.

In Video: First look of ‘Yudh’