Sony TV to air Box Cricket League in UK
Sony Entertainment Television Asia has acquired the rights to broadcast this year’s Box Cricket League on its UK beam, BizAsia can confirm.
The indoor cricket-based show, will be played by 120 celebrities over 19 matches. The format of Box Cricket League was originally conceptualised by Marinating Films, a production house in which Ekta Kapoor’s production company Balaji Telefilms owns 51 per cent stake.
Ekta Kapoor adds, “With BCL, we’ve tweaked the rules of cricket. For the first time, female stars will play alongside their male counterparts. And when the girls get onto the field, expect reality television like never before.”
Nachiket Pantvaidya, senior EVP and business head, SET, says, “The biggest celebs in India are TV stars and all of them in one property makes us that much more powerful. This property will give US a platform to show (viewers) what happens in a TV star’s life.”
Box Cricket League premieres on Sunday 15th December at 19:30. It will then broadcast weekday evenings between 19:30 – 20:30. ‘Itti Si Khushi’ at 20:00 is expected to get a new timeslot due to the launch of the cricket tournament.
