Sony TV ties up with Qyuki for launch of ‘Jammin’

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Sony Entertainment Television has launched a new weekend singing reality show, after a tie-up with Qyuki and Motion Content Group.

The 8-part series, which will be simulcast on Sony TV, Sony Mix, BIG FM, and the digital platform Viu, is a collaboration of Bollywood’s musical maestros, along with popular digital singing sensations. The show includes talent like A R Rehman, Salim-Suleiman, Shankar-Ehsan-Loy, Clinton Cerejo, Ranjit Barot, Shaan and Jatin Pandit.

They will be joined by digital stars like Sukriti Kakkar, Jonita Gandhi, Ambili Menon, Darshan Rawal and Jeffery Iqbal amongst others. Each episode will see one music maestro collaborate with the digital singing sensations and present four covers and unveil one original composition.

SET head programming strategy, insights, and operations Amit Raisinghani said, “Licensed content like Jammin aligns with our expertise in the music reality genre and helps us build on our content offerings. With an existing impact property like Indian Idol streamlining our weekend viewing, Jammin comes as an extension within the same genre but offers a unique proposition to our viewers. We are happy to associate with Motion Content Group on this series.”

GroupM India Head of Trading and Partnerships Ashwin Padmanabhan said, “Jammin is a first of kind musical extravaganza that caters to the music lovers across the Hindi heartland. We are delighted to have SET as our official broadcast Partner enabling us to tap into its massive reach. It is rare to have a show simulcast, on television, radio and digital platforms. We believe this will deliver a platform-agnostic approach to reach audiences across different demographic profiles and age groups.

“At Motion Content Group, we create and support editorially and commercially vibrant premium content for the benefit of our content partners and advertisers and this show is a testimony to the same. We will continue to achieve this by investing in the content industry and leading the development of new models, commercial content structures and partnerships with media networks, platforms, talent, producers, and distributors.”

Qyuki Digital Media MD and co-founder Samir Banagara said, “The audience is in for a real treat as the show brings a first-of-its-kind format where a top Bollywood musician is paired with digital stars and emerging talent from a large talent hunt show, to bring forth a total of 7 original songs and 28 cover songs across 7 hourly episodes with music produced and arranged by the legendary Mr. Ranjit Barot. The show is headlined by A.R Rahman and is his brainchild along with Sagar Gokhale and myself at Qyuki Media.

“Jammin will be aired not only on Sony Entertainment Television but will also be simulcast on Sony Mix, BIG FM, and the digital platform Viu. The show is slated to bring some of the biggest names in Bollywood such as Salim-Sulaiman, Shankar-Ehsaan-Loy, Clinton Cerejo, Shaan, Jatin Pandit and Ranjit Barot paired with top digital stars like Darshan Raval, Ritu Agarwal, Shraddha Sharma, Gajendra Verma, Jeffrey Iqbal, Jonita Gandhi and more, making it a one-of-a-kind experience for the audience. The mammoth property will culminate with an on-ground live concert in Mumbai.”

The show is hosted by Ravi Dubey.

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