Sony Entertainment Television Asia’s parent company, Multi Screen Media Asia has terminated it’s partnership with the World Food Awards.

The news was made official by Neeraj Arora, Executive Vice-President Head of International Business, MSM Asia Ltd. Sony TV produced the first two World Food Awards and helped in enhancing its reputation as an established awards ceremony.

Neeraj Arora said, “We couldn۪t work out the arrangement to mutually beneficial terms and amicably agreed with the association to end our relationship and wish them all the very best with the initiative۝.

Also recently, Multi Screen Media Asia’s VIEWASIA discontinued it’s association with the Leicester Mela. Star TV Network was announced as the media partner for the Midlands event subsuquently.

It’s expected that Multi Screen Media will be increasing it’s footprint across the UK with a number of new marketing initiatives. The network will be announcing it’s new plans in the coming weeks.